LCG – TV Commercial 2017
About this project
While working in-house at LCG I had the opportunity to lead and create the first in-house production of promotional tv commercial for the 2017 brand campaign. The TVC was broadcasted globally on Bloomberg TV (the main tv channel for the finance industry) alongside to LCG’s website and social media channels and was part of a wider campaign that involved also other content for the company’s 20 years celebration.
The goal was to raise awareness of the LCG brand and communicate themes of quality and trust across global markets.
LCG – London