Hockers

About this project

An official music video clip I produced for Hockers, an independent singer and songwriter based in London.

Hocker is originally from Seul, South Korea, and he wanted to express a melancholy, sadness and homesick feeling with his song. That’s why I decided to take a different approach for this clip, I physically placed him in the busiest places in London, Brick Lane, Carnaby Street, Liverpool Station, London Bridge, Southbank etc, and make him sing without worrying about what was surrounding him.

The concept behind this choice was to make the user feel a sense of alienation that often occurs when far from home and from the beloved ones, enhanced also, by the use of slowmotion.

Client

Hockers – London

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